At the end of 2017 Pantone Color Institute, the foremost authority in color consultation, announced the 2018 Color of the Year, Ultraviolet. “A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.” – Pantone Color Institute The Pantone Color of the Year sets the trend for color direction for the year ahead, informing everything from color in brand identity, product development, to the use of color in runway fashion and home decor. As 2018 continues to progress store will be filled with a bevy of Ulta Violet furniture, fabric and accessories. Ultra Violet is a bold, mysterious,…